People & Everyday Life
Brazil is home to people with many different backgrounds, identities, beliefs and experiences. Regional identity can be strong, and the way people speak, celebrate, work and gather varies widely. There is no single personality that represents every Brazilian. Listening to local perspectives is a better guide than relying on stereotypes.
When visiting, learn local etiquette, respect personal boundaries, support independent businesses and approach conversations with openness.
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Rio de Janeiro beyond the postcard
From the city’s dramatic setting to its neighbourhoods, public spaces and everyday rhythms.
Explore story ↗São Paulo: a city of many layers
Architecture, food, art and neighbourhood life in Brazil’s largest metropolis.
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