You might not have the resources that your larger competitors have, but you can still set up a strong market presence without needing to match the marketing budget of one’s bigger competitors.
In fact, with just a little cleverness and ambition, you can conduct very sophisticated marketing activities at little if any cost. This includes finding out what you can do to provide for the customers wants or needs, then effectively promote it to them, and build your business in the process.
The first step is in understanding what your customers want or need. Before, expensive market research was the only path to find out what issues your visitors had. Now, with the mass acceptance of social media, you have a way to start a dialogue together with your customers–and all it will cost you is some of your time.
Start by establishing a business page on Facebook. Add info on your products and services in the profile. Make it fun and interesting, not just a dry recitation of features. Then utilize the page to engage your visitors:
Utilize the status update feature to provide tips, news about services or products, and previews on upcoming enhancements.
Allow your “fans” to create comments on the page.
Add applications such as a message board or perhaps a survey (all available from Facebook for free) to facilitate gathering input from your own customers.
Next, concentrate on providing greater than a product or service. Think about how you can make doing business with your company into a satisfying and interesting experience. Your customers expect this as well as your competitors are thinking about how to take action as well. The best experience can drive more loyalty than the best product or best price.
Now, promote your organization with announcements in publications and on the web. Write and distribute pr announcements which are newsworthy, and send them to newspapers, magazines, television and radio stations, and internet sites that distribute news in your industry. It only takes one outlet to feature the story and you will have free usage of thousands of people.
When writing jump start service near me , design the headline to grab readers’ attention in as few words as possible. Use active verbs and place the most crucial facts in the beginning, with a lead sentence which will draw the reader right into a convincing piece. Make sure you write the story from the customer perspective so it is relevant to them.
Lastly, make use of the bad economy! There are lots of cost-effective marketing resources available now. People who have big name corporate experience who can give you added expertise at an acceptable price. In fact, outsourcing your marketing can be a cost effective approach to level the playing field with your bigger competition.
